Wedding Advice From a Professional Wedding Florist

Blog by Kim of Swoon Floral Design


Wedding planning is so fun! But, for a lot of couples, it is also very stressful. There are so many decisions to make in a short period of time. As a floral design + event designer, and industry professional in general, my first piece of advice is to hire vendors whose brand and style align with the vision you have for your wedding day.

Floral can be an overwhelming piece of wedding planning for couples for two common reasons: First, most couples know very little about flowers such as, what is even in season when we are getting married, how much do flowers cost, what areas of my wedding do I need floral? Secondly, for the most part, couples won’t see their floral vision come to life until the day of the wedding. To conquer your floral anxiety, here are a few of my top tips:

1: Hire a florist whose over all style and aesthetic resonate with you and the vision for your wedding day.

Do you like tight, round, more classic arrangements? Or do you prefer a more organic, natural style to floral design? Research different florists and look for consistent portfolio work in your preferred style.

2: Be open to your florist’s expertise and suggestions; especially if you are on a tight budget.

More often than not, florists are presented with grand ideas (thanks Pinterest) only to find out that the client’s budget will cover ¼ of those ideas. Be open and trust your florist’s ideas and suggestions for flowers that will work within your budget. If you are not willing to budget on your vision, be prepared to pay more in order to meet those expectations. We also want your flowers and your wedding day to be beautiful and special, so trust that we will guide you in a direction that will produce that outcome.

3. Greenery is not necessarily cheaper.

Garlands and an abundance of greenery in general is definitely trending right now. We love the use of greenery in all parts of a wedding as it lends to a more natural, organic style that we love. However, it’s become a common misconception that greenery is cheap. When using greenery to create impact (think installations, garlands, etc.) many, many bunches are needed and that can add up.

4. Consult with your florist before buying your own vases.

The quotes I write for centerpieces, large scale arrangements, etc. are more often than not based on the size of vases we carry in our inventory. We choose our vessels carefully based on style, durability, and size/scale. There have been many times where a bride has decided to buy her own vases. They are usually too big (which means I will have to fill them with more blooms, costing them more money), or too small, making them look silly on the tables, altar, etc.

5. Budget extra money to have your florist deliver and setup your event.

These services are required of our full service design clients, but some florists may have the option for you to pickup the flowers yourself. Don’t. Do. It. There is so much more to delivery and setup than showing up at the venue and plopping a centerpiece on the table. I always bring at least 2 assistants with me to every wedding. We set each table to perfection, placing every centerpiece facing the same way so that your guests will see a cohesive presentation upon entering the reception. We bring extra flowers and foliage in case something gets broken or falls out during transport and setup. We often times provide other décor items, such as candles, arbors, and other structural items. We remake boutonnieres when one of the groomsmen’s destroys theirs. Again, we want your wedding to be just as beautiful and special as you do. Having us on sight ensures that.

Bonus tip:

Often times, floral is the main décor element of a wedding day and there are a lot of other design decisions that will dictate what floral pieces you will have and where they will make sense. For this reason we also offer event design services in which we coordinate and execute each aesthetic element of your wedding day, ensuring a cohesive, unique experience for you and your guests.